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Leesa Sleep Unveils the Legend Mattress, Announces One-for-One Donation
October 8,
2019 by Laurie Northington in Business Strategy, Industry
Leesa Sleep, the direct-to-consumer online luxury mattress retailer, has announced its Leesa Legend mattress with the help of HGTV star Leanne Ford.
The Legend will also mark the expansion of Leesa's social mission to provide better rest for children in need. Each sale of a Leesa Legend will trigger a one-for-one mattress donation through the end of 2019.
"Leesa is the mattress company with a heart. Their dedication to giving back and ensuring families everywhere get better rest is what makes this partnership so special for me," said Leanne Ford, interior designer and star of Restored By The Fords. "Buyers of the Leesa Legend will not only enjoy an exceptional night's rest, but can sleep better knowing their purchase also has provided a child with a place to sleep."
Leesa is the first bed-in-a-box manufacturer to compress and ship this advanced dual hybrid technology, a proprietary layering system of foam and micro coils. The mattress cover is a combination of organic cotton and merino wool that offers moisture wicking technology to act as a natural heat regulator. It also is the most sustainable mattress of the Leesa portfolio.
"With the Legend, we have evolved our hybrid to provide even more support for better rest. The dual hybrid technology with carefully-crafted foam and coil 'relief layer' offers optimal core support and limited motion transfer," says co-founder and designer Jamie Diamonstein. "We also created the mattress to be more sustainable in a category where sustainability has been a challenge. Each Legend mattress is made up with up to 73 recycled water bottles and its coils are made of 95 percent recycled steel components."
The donations from the purchase of each Legend will be sent to Leesa's network of charitable partners including The Bowery Mission, Thrive Foster Care Prevention and Coburn Place.
Each mattress is made-to-order and includes in-home delivery and setup. The Legend is available in Twin, Full, Queen, King and California King sizes and retails from $1,499 to $2,999.