Craftmaster Expands Modern and Leather Categories

October 4, 2019  by Laurie Northington in Business Strategy, Industry   

“We have had great success with the C/M Modern fabric collection since its introduction 18 months ago,” said Roy Calcagne, president and CEO. “This category has addressed the need of a higher styled design aesthetic with great fabric choices for our company while still maintaining a moderate price point.”

The company has added two leather sectional groups and one new leather sofa group off of the best selling fabric styles. The leather groups will be made in the USA and are available in 50 custom order choices all at the same price, shipping in 30 days.

“Modern Elements” will be introduced as a new track arm living room group that offers 33 different pieces that make customizing the living space simple. Pieces include sofas in 89” and 99” lengths, a bench seat or three seat option, all sectional pieces and 3 different size sleeper options.

This collection features blend down seating and toss pillows, hardwood frame construction and over 800 fabric choices.

C/M Leather will feature four new sofa groups and two new sectionals, five new accent chairs all available in 50 custom order, top grain leather choices. The entire collection features, blend down seating, optional blend down fabric toss pillows, hard wood frames, all at one price. It is domestically produced in the N.C. facilities and ships in 30 days.

“C/M Leather was introduced 12 months ago and has outperformed our expectations. The collection now features 17 living room groups and over 20 accent chairs and ottomans. All pieces are available in 50 custom order, top grain, leather choices at one price. The retail price points are $1999 to $2499 for the sofas and $999-$1399 for the chairs,” added Calcagne.