Daily News
From Home Furnishing Business
Metallics and Animal Prints Highlight Jaipur Living’s Latest Collection
October 4,
2019 by Laurie Northington in Business Strategy, High Point, Industry, Market 
Rug and home décor supplier Jaipur Living will debut its new Catalyst Collection, featuring metallics and animal prints, at this month’s High Point Market.
“Metallics are important,” said Steve Sorrow, director of product development. “because they can go in all different directions. It could be Modern Farm House or Hollywood Glam or it could be Casual. Not only does Catalyst have metallics, but it has texture. It has a hi-lo effect. On top of that, the collection has a subtle new take on animal prints.”
Animal prints are in vogue explained Sorrow, “Like a stripe or a plaid or a floral, animal prints are everywhere in home décor. So, you don’t really think of it like you did when Elvis decorated his jungle-themed den at Graceland. It’s not so over the top any more – it’s in everyday design.”
Jaipur Living’s Catalyst collection debuts with nine rugs featuring nuanced designs from faux deer, crocodile and zebra to earthy, modern and abstract. Each power loomed rug boasts fine details, a hi-lo pile and a lustrous finish.
Jaipur Living plans to add to the collection next year. “Look for traditional, broken designs with little hits of metallics woven through it. Those rugs will be available in time for the 2020 Spring Market,” added Sorrow.