Daily News
From Home Furnishing Business
Art Van Furniture Launches New Marketing Campaign, “Inspiration Lives Here”
October 2,
2019 by Laurie Northington in Business Strategy, Industry 
Art Van Furniture has announced the debut of its new branding campaign, “Inspiration lives here.” The marketing campaign will celebrate the power of inspiration and go hand in hand with a grassroots initiative to recognize unsung heroes in communities across the Midwest.
“Our customers have inspired us to give our best for six decades,” said Gary Fazio, CEO. “We give them the best shopping experience and products in our stores, and we give our best to their communities through our meaningful, impactful charitable initiatives.”
To complement the multi-media marketing campaign, Art Van will recognize and reward unsung heroes who quietly uplift others through simple acts of kindness and selfless displays of courage. As part of its “Inspiration Lives Here in Our Community” initiative, shoppers are encouraged to nominate an unsung hero they know who positively impacts others through their words or deeds. Each of Art Van Furniture’s 77 locations in Michigan, Illinois, Indiana, Ohio, Missouri and Iowa will award a $1,000 gift card to a deserving hero in their community. The recipients will also have a chance to win one of six $5,000 home makeovers.
“Inspiration is everywhere; in our own homes, at our workplaces, and in our community,” said David Van Elslander, community spokesperson for Art Van Furniture and son of founder Art Van Elslander. “It’s the small acts of kindness that make such a big difference, like lending a hand, eliciting a smile or donating one’s time. We hear stories every day in our showrooms about wonderful people, and this is our way of thanking them.
Nominations can be submitted through Oct. 14, 2019. Entry forms and instructions are available online at artvan.com/community.