Daily News
From Home Furnishing Business
Sam Moore Expands Best-selling ‘Simply Me Loft Living’
September 27,
2019 by Jane Chero in Business Strategy, High Point, Industry, Market 
Upholstery resource Sam Moore is expanding its Simply Me Loft Living upholstery program at the upcoming High Point Market. Driven by the rise in popularity of individualism in design and a more modern design aesthetic, a new modern track arm style and a luxury cushion option will be available across all items. The company is also adding recliners, loveseats, cuddlers for sectionals and a larger-scale sofa to the assortment.
The expanded customization options allow the company to better serve its interior design partners as well as design-oriented consumers. In addition, a customizable point-of-sale display has been developed to support retail sales.
The additions come on the heels of the successful launch of Simply Me Loft Living at the Spring High Point Market. Loft Living, a sub-category of Simply Me, was introduced to add more modern styles to the best-selling collection that has been a top performer for the company for more than four years. Loft Living made its debut with three transitional upholstered arm styles and a smaller scale Studio Sofa, adding modern style and a wider selection of sizes to appeal to a broader target audience.
“Adding a modern track arm style, a premium cushion option and the new product categories rounds out our program and provides our customers with a broader selection so they can easily personalize their product, no matter their style preference or room size,” said Sandi Teague, vice president of sales and merchandising at Sam Moore. “This turnkey program not only benefits interior designers and consumers with the vast customization options it provides, our dealers will also benefit from the opportunity to sell hundreds of products in a small retail footprint. Paired with our new point-of-sale display, retail associates will have plenty of sales tools to present the program to the end consumer.”
The point-of-sale display can be customized with the retailer’s logo and includes an overview of the Loft Living program, along with seat cushions samples and cut-aways that demonstrate the quality construction of the new Classic Comfort cushion, a premium cushion featuring a 2.0 high resiliency polyurethane foam core wrapped in a down-proof ticking.
Recliners in the program feature high-leg silhouettes and power dual motion – a new capability for the company – with a power adjustable headrest in addition to the reclining leg mechanism.
All items in the product line are available in a choice of more than 500 leather and fabric options, with more than 35 new performance fabric additions this Market, bringing the total to approximately 100. In addition, 20 multi-step hand finishes are available for exposed wood on select seating pieces, and some models allow consumers to pick the upholstery stitching pattern and/or the nail head trim. Pieces in the Simply Me Loft Living collection allow further customization with a choice of arm and back options.
Sam Moore’s High Point showroom is located in space C-1058 of the International Home Furnishings Center.