Daily News
From Home Furnishing Business
Bed Bath & Beyond Introduces 2nd Private Label: One Kings Lane Open House
September 24,
2019 by Jane Chero in Business Strategy, Industry 
Omnichannel retailer Bed Bath & Beyond has announced the launch of its second private label home furnishings brand, One Kings Lane Open House. Bed Bath & Beyond acquired One Kings Lane in 2016 and is now bringing its unique design point-of-view to the Bed Bath & Beyond customer through this new brand. One Kings Lane Open House is a chic and livable collection of richly detailed furniture and home décor pieces at surprisingly accessible prices. The collection will be available on both bedbathandbeyond.com and onekingslane.com.
"The collaboration with Bed Bath & Beyond allows One Kings Lane to share the brand with a new audience of customers and design enthusiasts," said Debbie Propst, president of One Kings Lane and chief brand officer of Bed Bath & Beyond. "One Kings Lane Open House is a wonderful, new level of sophistication and worldliness for Bed Bath & Beyond. It provides customers with a refined assortment of furniture and accessories for the home unlike anything we have had before. The collection features product with the same polish and panache of high-end home furnishings but at down-to-earth prices, allowing both of our customers to curate their own designer looks affordably and easily."
One Kings Lane Open House features an exuberant mix of traditional and modern styles designed to offer fashionable, well-made and functional pieces with thoughtful finishing touches. The collection includes a wide array of refined, yet friendly furniture and décor ranging from large-scale sofas, tables and bookcases to accent seating, mirrors, wall art, lamps, rugs, throw pillows and more.
Designed to bring the One Kings Lane aesthetic to a broader consumer base, One Kings Lane Open House offers gracious, chic and luxe designs that exude high style at a low cost. Each furniture piece provides an elegant, layered mix of traditional and feminine influences with rich details, textures and patterns.
The introduction of One Kings Lane Open House will further serve the mission of Bed Bath & Beyond being experts in the home. Following the launch of whole home brand Bee & Willow Home, One Kings Lane Open House is the second Bed Bath & Beyond proprietary home collection launches for release through 2020.
"This collection is tailor-made for our design-savvy shoppers," said Propst. "We are thrilled to offer our customers an accessible take on the chic aesthetic of One Kings Lane by offering lavish and livable looks. This launch is another step in bringing a meaningfully differentiated assortment to Bed Bath & Beyond customers."
One Kings Lane Open House collection ranges in price from $34.99 for decorative accessories to $1,199.99 for furniture In Spring 2020, the collection will be expanding into stores and launching additional product categories.