Leesa Sleep Expands into Canadian Market, Launches at Hudson’s Bay Stores

September 11, 2019  by Laurie Northington in Business Strategy, Industry   

Focusing on expansion, the company’s launch at Hudson's Bay offers Canadian consumers a complementary local retail experience to its easy online shopping model.

"We're very excited about our growth in the Canadian market," says David Wolfe, co-founder of Leesa Sleep. "Now more Canadians will have the opportunity to try our mattresses before they buy. In Hudson's Bay, we've found a trusted retailer that shares our commitment to high-quality products and believes in making a positive impact in local communities." 

"The launch of Leesa mattresses at Hudson's Bay delivers on our promise to offer our customers diverse, on-trend and elevated brands for their homes," said Alan Asbridge, SVP, Home, Hudson's Bay. "We were particularly drawn to Leesa's approach to make a difference both in their customer's and other's lives through their unique mattress donation program. We are excited by the work we plan to do together to continue this story in Canada."

Leesa is a certified B Corporation, a benchmark for companies that meet the highest standards of social and environmental responsibility. Through Leesa's industry-leading social impact program, they donate one mattress for every ten sold, totaling 35,000+ mattresses given to 1,000+ non-profit organizations across North America and Europe. As part of their launch with Hudson's Bay, Leesa has committed to joining forces with the retailer to create a healthier tomorrow for Canadians through increasing awareness of mental health and providing better access to a good night's sleep. 

Leesa offers a choice of two mattresses: The Leesa Original features three layers of foam for support, pressure relief and comfort. Together the layers provide a universal adaptive feel which enables the mattress to accommodate different body types and sleeping styles, while preventing overheating and the sinking feeling that can happen with traditional foam mattresses. The Leesa Hybrid is a luxury mattress that combines the foam technology from the Leesa mattress and individually-wrapped pocket spring system, which responds and adapts to your body while providing edge-to-edge support. It also features two additional layers of performance foam to complement the benefits of Leesa's signature foam technology. Leesa also offers pillows made of its signature foam. 

Leesa mattresses and pillows are now available to purchase online at the bay.com or try and buy in 78 Hudson's Bay stores across Canada, starting at $790 CDN for a mattress and $95 CDN for pillows.