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From Home Furnishing Business
Talalay Global Launches Direct-to-Consumer Website for Juvea Pillow Line
September 6,
2019 by Laurie Northington in Business Strategy, Industry 
Latex foam producer Talalay Global has announced the launch of a direct-to-consumer website for its new Juvea latex pillow line.
The site, www.juvea.com, not only accepts orders from consumers, but also is home to information about sleep and the importance of having a comfortable, supportive pillow. It will also help consumers make a choice of pillow after going through a four-question quiz on preference and sleeping style.
“The latex pillow market has been significantly underserved, and this site is a major step forward in addressing that need,” said Marc Navarre, chief executive officer of Talalay Global. “It will help raise awareness of our Juvea brand and explain how a good pillow can help you get a better night’s sleep.”
Talalay Global’s research shows that only 14 percent of consumers buy latex pillows, but 82 percent of them recommend those pillows to others. “That indicates a major opportunity for us to significantly expand our market share,” Navarre said.
Designed to include both lifestyle and detailed product photography, the website offers consumers a comprehensive look at the Juvea brand and the benefits of latex.
The website also outlines the type of latex used in Juvea pillows (100 percent natural latex sourced from the Hevea Brasiliensi tree) and explains the proprietary Talalay latex productions process. Pillows are washed during a five-step finishing process that gently removes allergen proteins.
To keep consumers engaged, the Juvea website features a Sleep Better blog that highlights sleep hygiene, partner sleeping and the benefits of a good night’s sleep.
The site offers pillows with three types of covers – cotton, Tencel Lyocell, and a cooling fabric for those who sleep hot. Each model is available in low and high lofts for stomach and side sleepers, respectively, and there’s also a version with ComforFill latex for a down-like experience.
Retail price points begin at $99.99 in standard/queen and $119.99 in king, but for a limited time, the site is offering a 20 percent discount to consumers who sign up for Juvea’s email list.