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From Home Furnishing Business
PPG, HGTV’s Leanne Ford Release Paint Color Guide
September 4,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry 
PPG (NYSE:PPG) and Leanne Ford, the interior designer behind the HGTV home renovation show “Restored by the Fords,” have unveiled a one-of-a-kind paint color guide at The Home Depot so homeowners can shop the designer’s favorite paint colors – including her favorite shade of white – to use in their own homes.
A reflection of Ford’s soulful, lived-in style, the 15 curated colors in the collection are part of the new PPG paint color center launching in The Home Depot locations across the U.S. to help homeowners feel confident in selecting paint colors for their home.
“Choosing a paint color can be one of the most difficult design decisions to make, so I’m excited to help simplify that process with some of my favorite colors,” said Ford. “I wanted to focus on usable, effortless hues that anybody can incorporate into their home, and the colors that I selected for this guide from PPG’s new color center all live well together. No matter how you mix, match or layer them, you can create a space that draws inspiration from my designs and is also a reflection of your personality.”
“The colors in this collection provide homeowners with so many easy, harmonious combinations to emulate the feelings they crave within their space,” said Dee Schlotter, PPG senior color marketing manager. “Rooted in Leanne’s signature white hue, the paint color guide features rich, nontraditional neutrals that Leanne has used and loved in her own projects and that give way to self-expression, simplify the decision-making process and take the stress out of finding the perfect paint color for your home.”
The PPG paint brand’s team of color stylists developed the new PPG paint color center in The Home Depot by carefully analyzing the more than 2,000 colors in the existing PPG palette. By identifying the most usable, popular and on-trend colors, the center helps homeowners more easily make a color selection and feel confident in their decision. The organization of the colors aims to provide a designer-like, easy-to-shop experience for consumers, with each color card featuring hues from light to dark.
The Leanne Ford PPG paint color guide and all of the colors are available in the PPG Timeless and PPG DIAMOND paint lines at The Home Depot locations across the U.S.