Daily News
From Home Furnishing Business
Ashley HomeStore Teams with Delta Children for Online Baby Furniture Category
August 29,
2019 by Laurie Northington in Business Strategy, Industry 
Ashley HomeStore has announced its launch of baby furniture exclusively online, partnering with baby furniture producer Delta Children to bring customers the best in quality and safety at an affordable price.
Combined with Ashley’s assortment of dressers, nightstands, accent pieces, and rugs, the new product category offers cribs, changing tables, gliders and more. The Ashley Kids product assortment is also expanding with trend-right designs and curated collections for toddlers, tweens and teens. From cribs to kid beds, the online assortment of thousands of styles guides customers and their children through every life stage.
Ashley launched their ecommerce website in 2015 and has since expanded with additional upgrades to accommodate a variety of consumers with their omni-channel platform. With recent changes to Ashley’s mobile app, shoppers are now able to utilize augmented reality to view different products in their home before purchasing.