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From Home Furnishing Business
Miller Waldrop Mattress 1st Hosts Grand Opening Party
August 28,
2019 by Laurie Northington in Business Strategy, Industry 
New Mexico-based Miller Waldrop Mattress 1st will be celebrating its new location in Ruidoso Downs next to Miller Waldrop Furniture with a Grand Opening party on Aug. 30.
“Miller Waldrop has been serving New Mexico for over 67 years. Grand Opening the all new Mattress 1st store continues our tradition of offering the best price and the best service to our customer,” said Kent Waldrop, CEO of Miller Waldrop Furniture.
There will be a ceremonial ribbon cutting at 5 p.m., followed by a night of music and complimentary hors d’oeuvres, and refreshments. Guests are invited to experience the Support Report and see how it uses science to analyze your body type and match you to your perfect mattress so you get a better night’s rest.
Miller Waldrop is a member of Furniture 1st, one of the largest retail furniture and mattress buying groups in the nation. Furniture 1st represents over 200 independent furniture retailers nationwide that collectively generate over one billion dollars in annual retail sales.
“With the Mattress 1st store, we want people to know that we are committed to helping them get a better night’s rest. We’re passionate about helping our customers find the mattress that will enhance their quality of life. Hey, Better Sleep is our business,” said Waldrop. “Mattress 1st and Furniture 1st allows independent family owned stores like us to compete against the big mattress chains and box stores by using its buying power to ensure we are able to offer the best mattress lines at outstanding prices.”
The Miller Waldrop Mattress 1st store will feature the latest mattress innovations from brands such as California Made Aireloom mattress, Tempur-Pedic mattresses, and Serta iComfort.
“Our sales associates have undergone extensive training to help identify our customer’s sleep needs. Assisting a customer in selecting a new sleep set has to be about finding the right comfort and support. It’s a privilege to help someone sleep better. We take this very seriously,” added Waldrop. “We’re confident people will discover a better way to select a mattress and save money at Miller Waldrop Mattress 1st in Ruidoso Downs.”