Daily News
From Home Furnishing Business
Corsicana Unveils New Mattress Topper Line
August 23,
2019 by Laurie Northington in Business Strategy, Industry
Corsicana Mattress is introducing a new line of mattress toppers priced at $129 in queen and feature a micro-coil system for the first time.
The two-sided toppers are designed to be sold through the e-commerce and brick-and-mortar retail channels, expanding the company’s consumer base and increasing awareness of its five major brands.
“While we always prefer to sell the consumer a new mattress, we recognize there are circumstances where that’s not possible, so we’ve developed this incredibly comfortable line of toppers to meet that need,” said Mike Loomis, vice president of product development and innovation of Corsicana Mattress. “The layer of micro-coils takes comfort to a level not previously available in a mattress topper, while still providing the flexibility to sell as a cash-and-carry item.”
The 3-inch micro-coil layer is wrapped for added stability, and the coils are cushioned by either plush or firm polyurethane foam.
Corsicana’s new product includes coordinating toppers for its American Bedding, Renue, Sleep Inc. and Early Bird brands, as well as its just-introduced NightsBridge line. They are available in twin, full, queen and king sizes.