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Capel Rugs Launches Air Freight Program, Speeds Delivery for India-Sourced Rugs
August 21,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry 
North Carolina-based Capel Rugs has announced a new air freight program for rugs imported from India that will deliver custom orders to retailers' doors or consumers' homes in as quickly as 2.5 months.
The program starts immediately and includes a wide variety of popular hand knotted, hand tufted, hand loomed and flat woven designs from the Capel line. Custom orders of India-made products now will be fulfilled in 2.5 to 6 months with the new air freight program, versus the 3.5 to 12 month lead times for orders shipped by ocean vessels.
"Our retailers are very excited about this new air freight program," said Cameron Capel, president -- sales and marketing for Capel Rugs. "Custom orders are a growing part of our business, and this program will enable retailers and designers to satisfy their customers' requests for special sizes much quicker than in the past. The new air freight service streamlines the whole process, with orders arriving directly to our retailers and customers in a very timely manner."
The new program will cover several new rug designs introduced by Capel at the summer markets in Atlanta and Las Vegas, including:
Burke, a new hand-loomed contemporary collection available in three colorways and four sizes. Standard sizes of Burke will be available in domestic stock for immediate delivery starting Oct. 19. Air freight custom orders will be delivered in 3 months versus 5 months for ocean shipments.
Charise, an upscale, hand-knotted traditional collection from India. The 100% wool rugs are available in eight patterns and colorways. Standard sizes of Charise will be available in domestic stock for immediate delivery starting Nov. 19. Air freight custom orders will be delivered in 3.5 months versus 5.5 months for ocean shipments.
Nomad, a new collection of hand knotted transitional designs with an abstract pattern made in India of 100% New Zealand wool. Three colorways are available – ivory/grey (pictured), ivory/navy and ivory/chestnut. Standard sizes of Nomad will be available in domestic stock for immediate delivery starting Oct. 19. Air freight custom orders will be delivered in 3.5 months versus 5.5 months for ocean shipments.