Daily News
From Home Furnishing Business
Wayfair’s First Permanent Store Opens Today
August 21,
2019 by Laurie Northington in Business Strategy, Designer Weekly, Industry, Store Openings 
Online powerhouse Wayfair (NYSE: W) is set to open its first permanent physical store today in Natick Mall in Massachusetts, according to a report from NBC Boston.
“Consumers can visit the Wayfair store for inspiration, select from hundreds of items available off-the-shelf, and shop Wayfair’s full catalog of 14 million products across every style and price point, all with the helpful support of trusted design consultants at every step,” said Ed Macri, chief product and marketing officer, Wayfair.
The company also opened up four pop-up shops this month in Illinois, North Carolina, Pennsylvania, and Virginia.
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