Parker House Files Trademark Suit Against Costco and Kuka Furniture

August 16, 2019  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

According to company officials, the suit comes in response to misleading sales, marketing and advertising by the parties of a sectional sofa named “Parker” with the clear intention to benefit from the reputation and brand equity of the Parker House brand.

“The integrity and brand equity of the Parker House and Parker Living brand names has been maligned, diluted and irreparably damaged by the blatant name infringement perpetrated by Costco and Kuka Furniture,” said Chris Lupo, president of Parker House. “Their intentional sales and marketing of a product comparable to ours—and bearing our name—is unconscionable and illegal. We are pursuing legal action in order to hold these organizations accountable for these actions.”

The action, filed on behalf of Parker House Manufacturing by Kleinberg & Lerner, LLP of Los Angeles, Calif., includes a complaint for damages and injunctive relief for Federal Trademark Infringement, Federal Unfair Competition, Federal Trademark Dilution, Unfair Competition under State Law, False and Misleading Advertising Under State Law, Common Law Trademark Infringement, and Common Law Unfair Competition, Palming off/Passing off.