Brooklyn Bedding Unveils New EcoSleep Hybrid Mattress

August 15, 2019  by Laurie Northington in Business Strategy, Industry   

Mattress producer and retailer Brooklyn Bedding has announced the launch of the EcoSleep Hybrid Mattress, a sustainable and flippable sleep solution, handcrafted in the U.S., with a starting price point of $899.

Sold exclusively online at EcoSleep.com, the mattress combines FSC certified, 100% natural latex layers with a quilted cover of GOTS certified organic cotton and Joma wool.

As a hybrid mattress, the EcoSleep also pairs two sleep systems: latex foam layers on either side of the mattress allow sleepers to customize their comfort while individually encased, recyclable coils in the core of the mattress deliver deep compression support. 

"The development of the EcoSleep Hybrid is based on a trifecta of customer benefits, providing a mattress that's sustainable, flippable and affordable," said John Merwin, owner and CEO at Brooklyn Bedding. "While there is high demand for eco-friendly products, many of the current sleep solutions on the market are cost prohibitive. We wanted to ensure an approachable price point for a mattress composed of a number of natural, certifiable materials. We also recognized that latex is available in more firmness levels than any other foam material—we leveraged that adaptability to create a two-sided mattress that addresses all sleep positions as well as comfort and support preferences."

Each natural latex layer is extracted from the rubber tree and processed using natural biodegradable ingredients that come from renewable sources. EcoSleep foam features an FSC Certification with NEPCon, recognized by the Rainforest Alliance. This certification is designed to conserve ecosystems, protect biodiversity and waterways, conserve forests, reduce agrochemical use, and safeguard the well-being of workers and local communities.

GOTS certified organic cotton is inherently soft, absorbent and breathable. It's specially grown using methods and materials that have a low impact on the environment. The eco-friendly production systems help replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture.  

Joma Wool from New Zealand has the ability to repel water liquid while absorbing water vapor—making it ideal for moisture-wicking in the mattress. The special crimping process of Joma Wool also delivers a 40 to 50 percent increase in volume without adding weight.

All Brooklyn Bedding mattresses come with a free 120-night comfort trial and a 10-year warranty along with free shipping.