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From Home Furnishing Business
Kathy Ireland Worldwide, Expands Textile Partnership with Trade Linker
August 14,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry
Trade Linker Int’l Inc., one of the largest distributors of home textiles in the world, has expanded its partnership with kathy ireland Worldwide (kiWW) to include a line of comforter sets, blankets, and throws. The new line will feature rich patterns from contemporary and modern looks as well as more traditional patterns to suit any bedroom and will coordinate with the current kathy ireland line of sheet sets, pillowcases and separates.
“We are thrilled to expand our kathy ireland bedding line to incorporate bedding sets, plush and cotton blankets, and throws,” said Arslan Ashraf, vice president of Trade Linker Int’l. Our partnership with Kathy and her incredible team at kiWW has been a strong and successful one since the beginning. The partnership between Trade Linker Int’l and kathy ireland Worldwide is a strong collaboration that will continue to impact the bedding industry in the future.”
"It is a great joy to announce the extension of our relationship with Tradelinker, which now includes linen for our Chef Andre Sunday Dinner brand, our Andre Carthen Friday Night brand and Tommy Meharey's powerful MIVI which is gaining significant traction in the licensing community. The team at Tradelinker grew out of our exhibition at Licensing Expo and Tommy Meharey, who is our youngest Board Member, has proven himself as an extraordinary student of Jon Carrasco's creative genius,” says Kathy Ireland, Chair, CEO and chief designer of kiWW.
“To experience Tommy and Andre absorb the DNA of brand building and deliver that to Tradelinker, is very exciting. Our business with Tradelinker continues to grow and we have belief in their ability to bring beautiful products and even greater retail placement to our mutual projects."
The new kathy ireland bedding and blankets line will be introduced in the near future as initial production is already underway. The line will also feature popular plush weighted blankets for the holiday season as well plush flannel blankets and throws, and comforter sets to suit every bedroom. Trade Linker Int’l will feature these new items in their 230 Fifth Avenue New York showroom.
kathy ireland Worldwide, is ranked as the 27th largest brand in the world as of 2018 by License Global Magazine