Daily News
From Home Furnishing Business
Jaipur Snags 2nd ICFA Design Award
August 14,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Rug and home décor supplier Jaipur Living has been recognized by the International Casual Furnishings Association (ICFA) for outstanding product design for its Indie Collection Farra rug. This marks the second time Jaipur has earned an ICFA design award. The company will receive its Design Excellence Award in showroom 7-6087 at theMART on Tuesday, Sept. 10, the opening day of the 2019 Casual Market Chicago.
The indoor-outdoor Indie collection was introduced this past winter at AmericasMart in Atlanta. The Farra rug showcases a vintage-inspired medallion pattern in a vivid multi-color and blue palette. Its ribbed pile emulates classic hand-knotted construction, bringing vibrancy and unique style to a space.
“We’re grateful to be recognized with this award,” said Jaipur Living president and CEO Asha Chaudhary. “With the Indie collection, we wanted to offer designs and styles you would see indoors, in an outdoor construction, and our customers have really responded to it!”