Havertys Taps Helen Bautista as New VP of Marketing

August 13, 2019  by Laurie Northington in Business Strategy, Executive Changes, Industry   

Bautista has more than 20 years of experience leading and implementing comprehensive marketing and advertising strategies and plans. She brings broad experience from the fields of healthcare, retail, utilities, travel and tourism.

In her role at Havertys, Bautista will be responsible for all aspects of marketing, with an emphasis on marketing integration, brand management, digital marketing, and analytics. She will report to Clarence H. Smith, chairman, president and chief executive officer.

“Helen is an exceptional marketing executive and a valuable addition to our management team. Our previous working relationship with Helen and her knowledge of our business ensures a continued focus on developing creative content, driving customer demand, and top line growth,” said Smith.

Bautista comes to Havertys from Fitzco, a McCann Worldgroup agency, where she served most recently as senior vice president group account director. Prior to joining Fitzco in 2005, she owned Bautista Inc, a marketing consulting firm. From 1994 to 2000, she served in multiple account management capacities of increasing responsibility at Fitzgerald+CO. Bautista earned a Bachelor of Science degree in communications from the University of Tennessee.