Daily News
From Home Furnishing Business
Brooklyn Bedding Launches Sedona Hybrid Mattress
August 8,
2019 by Laurie Northington in Business Strategy, Industry 
Mattress producer and retailer Brooklyn Bedding has announced the launch of its new Sedona Hybrid mattress, featuring dual coil systems in addition to advanced cooling and copper infusions and sold exclusively in stores.
"The Sedona Hybrid was designed with the Southwest resort lifestyle in mind," said John Merwin, owner and CEO. "It's handcrafted here in Arizona, using premium materials typically associated with a high-end hotel mattress. It combines the best features of all of our number one selling beds to deliver an exceptional trifecta of comfort, support and cooling."
Unique to the Sedona Hybrid is a dual coil support system, constructed with a base of eight-inch individually encased coils, complemented by a secondary layer of one-inch nanocoils. Layered between each coil system is a transition foam layer of eco-friendly Talalay latex, which provides a unique buoyant quality to the mattress. The result is a core that delivers enhanced compression support and responsiveness while decreasing motion transfer between sleep partners.
The Sedona Hybrid top layer consists of CopperFlex foam, acclaimed for its immediate response technology that adjusts to your body each time you move, and its infusions of both TitanCool and copper. The advanced cooling technology of TitanCool is engineered to respond to individual body temperature, ensuring an optimal sleep environment. As a highly conductive mineral, copper quickly disperses heat out and away from the body while adding structural integrity to the mattress and creating a cleaner, healthier sleep surface with superior antimicrobial properties. The CopperFlex top foam layer is paired with a second layer of Talalay latex, which offers exponential breathability. Meanwhile, a luxury smooth top weave delivers ultimate cooling benefits on contact.
"The majority of our retail customers are based in the Phoenix Valley," said Merwin. "When you live and work in the desert, in triple digit heat in the summertime, you give considerable attention to cooling. The Sedona by Brooklyn Bedding is our answer to that extreme demand, coupled with a number of rich details that make it an incredibly indulgent sleep experience."
The mattress is available in stores only in Arizona and Utah, retailing between $1499 for a twin to $2999 for a California King. All Brooklyn Bedding mattresses come with a free 120-night comfort trial and a 10-year warranty.