Daily News
From Home Furnishing Business
Celebrity Interior Designer Genevieve Gorder Brings Designer Flair to Mobile Game
August 7,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Interior designer, and Trading Spaces star Genevieve Gorder collaborated with Jam City, a global leader in mobile entertainment, to launch a new mobile game called Vineyard Valley. The goal is to solve a series of puzzles and unravel a mystery in an attempt to restore a run-down vineyard to its former glory. The game blends multiple gameplay mechanics, a focus on characters and storyline, social features, and aspirational interior design choices.
Genevieve collaborated with the game development team to bring her expertise to the interior designs and renovation opportunities in the game. She has developed design looks and furniture packs that reflect current trends in interior design, which will be available as upgrades within the game later this year. Genevieve will be featured in-game events where players can shop her design picks to customize their own Vineyard Valley resort.
"Vineyard Valley breaks new ground in mobile entertainment. Having developed beloved titles like Harry Potter: Hogwarts Mystery, and Family Guy, Jam City has come to be known for rich storytelling. We're now taking that experience and developing a next-level, original puzzle game," said Chris DeWolfe, CEO at Jam City. "We've already seen incredible reception with pre-launch players and expect to generate similar excitement for the worldwide launch."
“Partnering with Jam City on Vineyard Valley was such an incredible invitation. I've been playing mobile games for years, and to work on one is a dream. Collaborating with the development team and merging current home aesthetics into a mobile game has been a project in my imagination for years. I hope this is just the start of a very long marriage with Jam City," said Gorder. "This is the first game I've played that entertained me with a real design aesthetic. The renovation choices are higher-end and designed, and because of that, the game feels aspirational. I haven't seen anything like it in this genre before."
In Vineyard Valley, players restore Tangled Vines, a once-beautiful vineyard resort that has fallen on hard times. Players will beat challenging blast puzzle levels to design and renovate the vineyard resort. They will team up with a lovable cast of unpredictable characters, and uncover secrets and mysteries from the Tangled Vines' past and complete quests to grow a catering business into an acclaimed destination resort.
"Genevieve Gorder is a world-class designer and an avid mobile game player. Partnering with her on Vineyard Valley was an incredible opportunity for us, not to mention a ton of fun!" said Josh Yguado, COO at Jam City. "Vineyard Valley features current design trends along with fun gameplay and characters. Genevieve helped us to deliver on the drama and excitement of renovations shows."
Vineyard Valley is the latest franchise in Jam City's continued expansion of its business. The company recently announced its first European studio, Jam City Berlin, which increases its global presence to nine studios worldwide. In the fall, Jam City will release its new mobile game based on the sequel to Disney's movie Frozen.