Daily News
From Home Furnishing Business
Malouf Enters the Furniture Category
August 7,
2019 by Laurie Northington in Business Strategy, Industry
Utah-based bedding accessories provider Malouf has announced the addition of furniture to its bedding lineup.
The initial collection includes two complete designer beds, the Blackwell and the Scoresby; two headboards, the Hennessy and the Carlisle; and two bases, the Eastman and the Watson. Each option is available in five fabric options in different colors.
CEO Sam Malouf says adding furniture into the company’s catalog was a natural choice. “We’ve built the manufacturing partnerships already, so for us, it was just about taking the time to create sophisticated designs that match the level of current products. Our designers and research and development team have done an exceptional job.”
Malouf’s furniture program allows customers to get the feel of custom furniture without the wait time. Customers can select all the products to upgrade in one place and bundle them for free shipping.
To keep their furniture offerings current and fresh, Malouf will release new pieces and styles seasonally. For a catalog with full specifications and product details, contact a sales representative at 800-517-7179.