Kathy Ireland Worldwide Expands Partnership with Trade Linker

August 6, 2019  by Laurie Northington in Business Strategy, Industry   

The new line will feature rich patterns from contemporary and modern looks as well as more traditional patterns to suit any bedroom. The new kathy ireland blankets and comforter sets will coordinate with the current line of sheet sets, pillowcases and separates.

"We are thrilled to expand our kathy ireland bedding line to incorporate bedding sets, plush and cotton blankets, and throws," said Arslan Ashraf, vice president of Trade Linker Int'l. "Our partnership with Kathy and her incredible team at kiWW has been a strong and successful one since the beginning. The partnership between Trade Linker Int'l and kathy ireland Worldwide (kiWW) is a strong collaboration that will continue to impact the bedding industry in the future."

"It is a great joy to announce the extension of our relationship with Trade Linker, which now includes linen for our Chef Andre Sunday Dinner brand, our Andre Carthen Friday Night brand and Tommy Meharey's powerful MIVI which is gaining significant traction in the licensing community,” said Kathy Ireland, chair, CEO and chief designer of kiWW. 

“The team at Trade Linker grew out of our exhibition at Licensing Expo and Tommy Meharey, who is our youngest board member, has proven himself as an extraordinary student of Jon Carrasco's creative genius. To experience Tommy and Andre absorb the DNA of brand building and deliver that to Trade Linker, is very exciting. Our business with Trade Linker continues to grow and we have belief in their ability to bring beautiful products and even greater retail placement to our mutual projects."