High Point Premarket Announces Fall 2019 Sponsors

July 31, 2019  by Laurie Northington in Business Strategy, Industry   

The High Point Premarket Committee finalized its list of 17 sponsors, including 13 returning exhibitors from spring and 4 new exhibitors. 

A biannual tradition, Premarket is designed to provide a select group of furniture retailers with a precursory look at the product introductions set to debut at the upcoming High Point Market. These extended appointments allow attending retailers to experience a more in-depth showroom visit and frees up their schedule when they return to High Point during Market to be able to visit other vendors, thus allowing them to visit a larger group of exhibitors overall.

The Premarket sponsor list expands this fall with the return of A.R.T. and Palliser Furniture, who did not participate in the spring because of work being done on their spaces. The Premarket Committee has also added Hillsdale Furniture and Vanguard Furniture as new sponsors, who will participate in September as official sponsors for the first time.

“We are very excited to have our strongest lineup of sponsors in perhaps the history of Premarket," said Doug Bassett, chairman of the Premarket Committee. "With the return of A.R.T and Palliser and with the addition of Hillsdale Furniture and Vanguard Furniture, we will have the most diverse and impressive array of exhibitors and new introduction in many years."

Sponsoring exhibitors for fall 2019 include:

• A.R.T. Furniture, Inc. 
• Aspenhome
• Austin Group Furniture
• Avalon Furntiure
• Bernhardt Furniture
• Emerald Home Furnishings 
• Hillsdale Furniture
• Hooker Furniture
• La-Z-Boy Casegoods Divisions 
• Legacy Classic Furniture / Legacy Classic Kids
• Palliser Furniture
• Prime Resources International / Pulaski Furniture
• Riverside Furniture
• Samuel Lawrence Furniture
• Universal Furniture
• Vanguard Furniture 
• Vaughan-Bassett Furniture

Premarket takes place each spring and fall, about 6 weeks in advance of High Point Market. Each sponsoring exhibitor commits to providing a near market-ready amount of product. They also pool resources to bring selected retailers for a preview of goods and the opportunity for final tweaking of product details. The event is organized by a committee of sponsoring showrooms, who then contracts with the High Point Market Authority to provide strategic direction, staffing, and logistical support.

Designed as an invite-only event, attendees consist of furniture retailer stores who are existing clients of the sponsoring showrooms. Retailers interested in attending a future event should contact the sponsoring manufacturers with which they currently do business to discuss.