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From Home Furnishing Business

NPD Launches “Refresh Your Space” Campaign, Presents Latest Collection

Lifestyle home furnishings company New Pacific Direct Inc. (NPD) has announced its new branding campaign for 2019, titled “Refresh Your Space” and participation in the Summer Las Vegas Market.

The new campaign represents the company’s objective to be the leader in home fashion furniture while bringing inspirations that are reflective of the home fashion trend. The campaign celebrates the innate passion for decorating as a self-expression and the subsequent feelings of rejuvenation when a room transformation is achieved.

“Through passion and love of decorating and furniture, we want to connect with customers that are serving the retail and designers market to continue to look to us to help them accomplish all their retail furniture store and interior decorating,” said Henry Limarta, CEO.

The firm’s new tagline “Refresh Your Space” and a revamp of the website denoting the new campaign is set to go live in September.

At the Las Vegas Market, IMC’s educational and trend-spotting program, First Look has chosen the following NPD styles as part of their product displays throughout the #LVMkt campus:

  • Luxe style, Eugene chair brings menswear fashion into home furnishings with elements of dressy gray tone and tailored wingback profile with swooping arms.
  • Casual Mid-Century is the Yukon accent chair. Contemporary and casual slipper chair with delightful tropical floral tone in navy and beige. Puffy and generous seating on sleek and airy gold frame.

NPD will showcase a total of 200 new items. For special promos, the company is offer gift with market purchase per customer account. Customers can either choose a set (2/box) of the Elton Metal Backless Stool, valued at $520 retail with any purchase, or Mid-Century Egg Chair, Axis in Faux Fur and Swivel Rocker, valued at $2020 retail, a bonus for all customers placing a $2,000 minimum order.

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