Daily News
From Home Furnishing Business
Classic Brands Introduces 2 Feature-packed Collections at LV Market
July 29,
2019 by Laurie Northington in Business Strategy, Industry, Las Vegas, Market 
Bed-in-a-box producer Classic Brands has launched a pair of value priced specialty mattress collections with luxurious foam and fiber cushioning.
The new products, carrying retail price points of $699 to $1,199 in queen, are being showcased at the Las Vegas Market.
One new collection, Sleep Options, is a three-model lineup that uses a variety of memory foam and latex formulations, while the new Natural Loft collection is a three-model hybrid mattress line that combines a pocketed coil innerspring unit with specialty foam and cashmere fiber.
“These new collections provide the comfort of a luxury mattress without the luxury price points, and they deliver a superior value to the consumer while allowing our dealers to maintain healthy margins.” said Mark Owen, executive vice president of sales and business development at Classic Brands. “We’re seeing increased demand for beds at these price points, which are at the very high end of the boxed bedding segment, and it’s a great opportunity for us to capture business in this underserved segment of the market.”
The new mattresses are also free of tariffs and anti-dumping duties because Classic moved all of its production out of China earlier this year to factories in Malaysia, Indonesia and Vietnam.
The Sleep Options collection is a luxury foam bedding line that features natural latex, gel memory foam, and MDI memory foam, a formulation that recovers faster than other types of memory foam and won’t become hard or brittle in cold, dry air. The ultra plush model, which retails for $999 in queen, includes a zippered duvet pillowtop. The plush model retails for $799 in queen and the firm version is at $699 in queen.
The Natural Loft collection features a pocketed coil innerspring unit cushioned with Dunlop latex, MDI memory foam and cashmere fiber. The top-of-the-line plush model has a 14-inch profile and retails for $1,199 in queen, while a pillowtop model with a 13-inch profile retails for $999 in queen. The firm version has a 12-inch profile and retails at $799 in queen.
The new collections are currently featured in Classic’s Las Vegas Market showroom, B-970.