NCFI Debuts Bedinabox at LV Market, 5-Model Boxed Bed Collection

July 29, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

Designed to provide brick-and-mortar retailers with a competitive U.S.-made option in the growing boxed bed category, Bedinabox will feature proprietary polyurethane foam and other components produced in NCFI’s factories.

NCFI has been quietly building its presence in the boxed bed category through its contract manufacturing. The company’s competitive advantage lies in its vertical manufacturing capabilities.

“We’ve been working with other brands to develop their lines, and now we see a growing opportunity to leverage our innovation and product development skills to bring Bedinabox to market,” said Chris Bradley, executive vice president of the company’s consumer products division. “Retailers are craving alternative brands to help them stand out in the e-commerce arena. With Bedinabox, we’ve created a full line with a number of consumer-appealing features at strong price points.”

Bedinabox features four all-foam models and one Dual-Hybrid design, and the mattresses are priced to retail from $699 to $2,199. The foam mattresses all feature a combination of foams, including NCFI’s CoolRest gel-infused memory foam for increased air flow and cooler sleep. Other cooling technologies, including the company’s CoolRest Adaptive, a temperature-regulating finish in the cover and the top layer of memory foam are including in the higher-end models, and Tencel dresses another design.

The Dual-Hybrid model delivers a 1,700-coil count combination of pocket coils, microcoils and specialty foams developed by NCFI.

“We’re confident Bedinabox will resonate with retailers and consumers. We’ve designed and built them in our factories using our quality components,” Bradley said.

Bedinabox is currently being showcased in NCFI’s new showroom located at C-1578.