E.S. Kluft Unveils New Aireloom Aspire Hybrid Collection

July 26, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

The hybrid collection is designed with a new look, new materials and new technical specifications to provide exceptional comfort, ideal temperature control and unsurpassed cleanliness.

“The new Aspire Hybrid Collection is inspired by the freshness and beauty of the California mountains that both energizes us and contributes to a great night’s sleep,” said Magali Castillo, vice president of marketing. “The new collection incorporates E.S. Kluft & Company’s artful craftsmanship that has been our signature for over 75 years, along the highest quality materials and new innovative technologies for unsurpassed comfort.”

The new Aireloom Aspire Hybrid Collection will be on display in E.S. Kluft & Company’s Las Vegas Market showroom, space C-1501 of the World Market Center.  It includes two lines, one with a tempered Support-Flex individually wrapped coils core and one with a foam core.  All models are named after California mountains, inspired by Aireloom’s California heritage and the spectacular California mountain peaks and ranges. The line’s retail price points range from $1,999 - $2,999 for a set (mattress + foundation in queen size).

Exclusive to the new hybrid line is Luma SilverTech cool memory foam with unique technology that combines nanoparticles of silver and aluminium for long lasting, efficient thermal controlled comfort in a rapid recovery breathable memory foam. This CertiPur-US certified feature enables optimum comfort and cleanliness that helps to:

• Ensure a clean, environment-friendly sleep environment and acts as a super-conductive highway for heat flow that helps maintain the ideal temperature comfort
• Maintain pressure relief to revive tired joints and soothe fatigued muscles
• Provide strong antimicrobial properties controlling molds, mildews and the development of dust mites

The advanced materials in the new Aireloom Aspire Hybrid Collection also include E.S. Kluft’s exclusive high density Aireluxe foam, Aireloom Adapt Visco foam, slow recovery visco, micro coils and a Tencel top knit panel.

“Our new Aspire Hybrid Collection adds another level to our commitment to innovation, quality craftsmanship and luxury, and it follows closely on the heels of the successful introduction of our Aireloom Preferred product line, launched last January at winter Las Vegas Market,” said Castillo.  “These two collections offer our retailers a unique assortment of products with outstanding feel and levels of comfort that appeal to a broad range of consumers who are interested in luxury products.”

The Aireloom Preferred collection, presented in January 2019, is now available at retailers across the U.S. The new Aireloom Aspire Hybrid Collection, introduced in July 2019, is expected at retail in Fall 2019.