From Home Furnishing Business
Corsicana Adds 5 Roll-Packed Mattresses to Renue Line
Expanding its presence in the boxed bedding arena, Corsicana Mattress has added five roll-packed mattresses to its Renue line, boosting the brand to nine foam and hybrid models.
The newest models, which retail for $599 to $799 in queen, target consumers who view sleep as an integral part of a healthy lifestyle and crave restorative sleep.
Using proprietary sleep science and technology to deliver clear benefits for better sleep, Renue features copper-infused comfort layers to help people fall asleep faster and stay asleep longer. The line also offers advance-cooling properties and quick recovery from temperature regulating materials.
The new model is a hybrid mattress with a 12-inch profile that features a layer of pocketed coils for independent support.
“Since its introduction, Renue has become one of our top selling brands. Sleep remains in the spotlight as an element for a healthy lifestyle, and Renue is designed to offer restorative sleep to active consumers,” said Mike Loomis, executive vice president of product development and innovation. “Our target consumer conducts a great deal of online research, and as the health benefits of sleep remain in the spotlight, offering easy-to-order, easy-to-ship Renue models provides a smart option for our retail partners looking to offer an online selection or grow their cash-and-carry business.”
The expansion is occurring along with the addition of six roll-packed mattresses to the company’s flagship American Bedding line. The expanded lineups will be unveiled at the Las Vegas Market, July 28-Aug. 1, and Corsicana’s Las Vegas showroom, space B-1300, will open one day prior to the official market opening.
The new products have been developed at Corsicana’s recently opened product innovation center at its Dallas headquarters, where an integrated team of designers, engineers and marketers strive to enhance innovation in the under-$1,000 mattress segment.