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From Home Furnishing Business
Castelle Unveils Multiple Collection at 2019 ICFA Preview Market
July 24,
2019 by Laurie Northington in Business Strategy, Designer Weekly, Industry
High-end casual furniture producer Castelle has announced its introduction of multiple new aluminum outdoor collections during the recent 2019 ICFA Preview Market.
The introductions, encompassing hundreds of new product designs, are the culmination of a research and design process spanning over the past year by the award-winning Castelle product development team. Collections include designer collaborations to contemporary and transitional styles.
“Our design team once again has worked to deliver collections that respond to requests made by our specialty retail partners and designers as well as the clientele of each,” said Rory Rehmert, senior vice president, sales, Castelle. “Through the diversity of styles and design preferences being introduced for 2020, the collections we are able to capture multiple trends as well as highlight our custom capabilities.”
For 2020, the Castelle introductions include Antler Hill from Biltmore by Castelle with a farmhouse elegance. Savannah from the Barclay Butera Collections for Castelle displays a gentle lifestyle with soft bamboo design elements. An angled, contemporary design is handcrafted in the Prism while English outdoor formality is captured in the Bordeaux. Through the custom finishing, fabrics and details offered by the company, thousands of design possibilities will be possible within the newest collections.
“The preparation for the Preview Market of this many complete collections is a major undertaking; but one for which Castelle customers look to us to deliver,” said Rehmert. “We are committed to providing quality original designs worthy of the Castelle brand and the retail entities with which we have partnered.”