Diamond Mattress to Showcase Custom Branding Programs at LV Market

July 24, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

The company’s custom mattress program, Engia, provides an example of private label manufacturing that can deliver comprehensive marketing support with the fastest time to market.

“Differentiation and connection with the customer – these are the things retailers today need to regain and build margins in mattress sales, and they are what a branded program can give them,” said Steve Anderson, vice president of sales for Diamond. “Engia is a turnkey custom program that has built very successful brands for Jerome’s, Living Spaces and several other top retailers in the country.”

Jerome’s mattress program expanded from a store-within-a-store Dream Shop to six stand-alone mattress locations in Southern California. Anderson said a “typical growth” for Engia customers is at least five percent in margins and 10 percent in volume.

Engia offers complete design with different levels of customization, prototyping and product development in addition to in-house branding and marketing capabilities.

Diamond-branded collections G.I.F.T. and Rally also offer retailers higher margins than the major brands with more comprehensive marketing, P.O.P. and training support aligned with sleep wellness advocacy to educate and empower retail sales associates.

Both collections have begun delivery to select retailers across the U.S. along with Diamond’s brand promise of 120-night trial, free nationwide shipping and returns, white glove delivery and Forever Warranty.

During market, July 28-31, Diamond will host beverage bar 4- 6 p.m. in its showroom at B-950.