Daily News
From Home Furnishing Business
Englander Partners with 2 Foundation Innovators
July 22,
2019 by Laurie Northington in Business Strategy, Industry 
Englander has announced its partnership with Oklahoma-based Life Lift Systems, a Shark Tank company that received $550,000 in funding from Mark Cuban, and Georgia-based Rocking Bed whose product was featured on the popular ABC morning TV talk show “Live with Kelly and Ryan.”
Life Lift Systems is the creator of shelter beds designed to provide a safe space in the event of a tornado, hurricane, earthquake or home invasion. The patent-pending Rocking Bed, invented by Mark Russell, was designed to rock you to sleep with gentle side-to-side motion. The bed consists of a motor-powered steel frame designed to replace a static foundation. As part of the partnership, Englander is now the Official Mattress for both companies.
Englander president and CEO Mark Kinsley said the collaboration was designed to connect retailers to new ideas that can bring foot traffic into their stores, increase average tickets, and serve additional customer needs.
“Englander has a rich history of innovation and curation. We love bringing new ideas to our customers, and I think people are going to be blown away when we flip the switch on the telescoping Life Lift System and then let them experience the soothing sway of Rocking Bed,” said Kinsley.
Englander will feature both foundation innovations at the Las Vegas Market in its showroom C-1596 with live demonstrations and opportunities for market-goers to experience the beds.