Daily News
From Home Furnishing Business
Gift For Life Continues Text-to-Give Campaign
July 18,
2019 by Laurie Northington in Business Strategy, Industry 
Gift for Life, the gift and home industries' charitable organization, is collaborating with Progressive Business Media (PBM) and its Gifts and Decorative Accessories brand to continue the “text-to-give” campaign in connection with the 2019 Retailer Excellence Awards (REAs).
Donations, which are being accepted now through the event on Sunday, August 11, at New York City’s Lighthouse at Chelsea Piers, will directly benefit Bailey House, which provides home, hope and community to people living with HIV/AIDS and other chronic illnesses throughout New York City.
“We are delighted to partner again with Progressive Business Media to raise awareness and funds for Gift for Life through this 21st century fundraising technology as part of the Retailer Excellence Awards,” said Matthew Katzenson, chair of the Gift for Life board. “We raised $7,000+ in our first effort last August and we hope to raise at least $10,000 for Bailey House in 2019.”
Bailey House provides housing and health services to 1,800 men, women, and children in New York City who are living with HIV/AIDS and other chronic illnesses. The organization helps clients address homelessness, poverty, hunger, substance use, mental illness, and other critical issues that make survival hard, if not impossible.
To donate, text the code GFL2019 to 44-321 or online at https://secure.givelively.org/donate/design-industries-foundation-fighting-aids-diffa/support-gift-for-life-s-text-to-give-campaign.
“This is a worthy cause and our way of asking the industry to easily participate with us to raise money and awareness,” said Catherine Silver, president of Progressive Business Media. “We are proud to collaborate with our partners to support Bailey House and hope that the industry will join us in supporting this cause with a donation as well as in person at the Retailer Excellence Awards on August 11th in New York City.”
Gift for Life will present its 2019 Industry Achievement Award to Rifle Paper founders Anna and Nathan Bond at the 68th Annual Retailer Excellence Awards (REAs), on Sunday, August 11, at New York City’s Lighthouse at Chelsea Piers. Hosted by Gifts and Decorative Accessories, the Retailer Excellence Awards recognize excellence in retailing and individual achievement. During this festive industry gathering, REA finalists will be recognized, retail category winners will be announced, and special recognition awards will be presented. Tickets, which are $185 each including cocktails and dinner, are available through http://rea.pbmconferences.com/.