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From Home Furnishing Business
Campbell Sleep Unveils American Made Adjustable Base Program
July 18,
2019 by Laurie Northington in Business Strategy, Industry
Mattress manufacturer Campbell Sleep has partnered with Reverie to introduce the American Made Campbell Sleep Adjustable Base Program online and through their network of dealer partners.
Adjustable Base foundations replace a traditional box-spring foundation in order to provide further customizability to the sleep surface, which enhances a sleeper's comfort. The new Campbell Sleep Adjustable Base Program will feature wireless connectivity, massage settings, height adjustment, and allow the elevation of both head and foot regions, supporting an anatomical sleeping position.
"While tariffs and import uncertainty has prices on the rise in the space, we couldn't be prouder to be producing our Campbell Adjustable Base program domestically," said Pat McCurren, president and CEO of Campbell Sleep's parent company, Mattress Direct, Inc. "Campbell has been producing locally sourced products in our region for over 85 years, and this domestic adjustable base program completes that product offering in a price-stable way that we're exceptionally proud of."
The new Campbell Sleep Adjustable Program and all Campbell Mattress products are available for sale direct to consumer online and through Campbell's growing network of dealers.
The new American Made Campbell Sleep Adjustable Base Program is expected to sell for less at retail than similarly appointed imported products.