Eclipse Enhances Pure Talalay Bliss Brand

July 17, 2019  by Laurie Northington in Business Strategy, Industry   

The new fabrics enrich the brand’s natural components story, which has been a key to its success since it was re-launched last fall as part of the company’s partnership with Talalay Global.

The upgraded fabrics, which feature cotton and rayon, are soft to the touch and give the mattresses a more “pure” feel that is consistent with the layers of all-natural Talalay latex used in the mattress.

“The Pure Talalay Bliss brand continues to grow as consumers look for a more luxurious, supportive sleep surface, and adding the element of natural components will make it even more desirable,” said Stuart Carlitz, president and CEO of Eclipse. “From a cotton-enriched cover to the all-natural Talalay latex core, Pure Talalay Bliss defines luxury and speaks to consumer demand for natural products.”

The line, which retails for $2,999 to $4,999 in queen and features all-latex designs, will be on display in Eclipse’s Las Vegas showroom, space B-1118 of the World Market Center.

“As we approach the one-year anniversary of our partnership with Talalay Global, the only U.S. producer of Talalay Latex, we felt it was important to re-emphasize natural components,” Carlitz said. “The use of these types of components is steadily becoming a more important part of the consumer’s purchase decision.”

Under terms of the partnership, Eclipse is the sole producer of the Pure Talalay Bliss line worldwide.