Shifman Mattress Debuts Updated Luxury Latex Line at LV Market

July 15, 2019  by Laurie Northington in Business Strategy, Industry, Las Vegas, Market   

“There is growing interest in latex as more people learn the comfort and support benefits it offers, and an all-natural latex mattress with the luxury look and feel of Pure Comfort makes this a must-have for retailers looking to offer the finest sleep experience for their customers,” said Bill Hammer, president.

The updated collection retains its two-sided construction with improved aesthetics and a more luxurious feel featuring the company’s exclusive Sanotuft technique, a hand-sewing process that produces a smooth, buttonless tuft that eliminates shifting and bunching.

Showing off its adjustable bed-friendly design, the Pure Comfort collection will be exhibited on Shifman’s PowerMotion and PowerMotion Plus adjustable bases. Both new and improved bases offer the option of customizable leg heights of six to 10 inches, 850-lb. weight capacity, backlit wireless remote with integrated flashlight, a one-touch button to return to flat position and an anti-snore feature.

Answering demand for “luxury and craftsmanship at more accessible price points,” said company officials, the American Heritage collection will be shown at this market and touted as a strong launch collection for many of Shifman’s newest retail partners.

The Shifman showroom is located at C-1554 of the World Market Center.