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From Home Furnishing Business
Brooklyn Bedding Unveils Propel with Upcycle, New Hybrid Mattress
July 15,
2019 by Laurie Northington in Business Strategy, Industry 
Mattress producer and retailer Brooklyn Bedding has announced the launch of Propel by Brooklyn Bedding, a hybrid mattress featuring European performance fabric with advanced Upcycle technology.
Upcycle is a proprietary surface treatment of encapsulated minerals on the mattress cover that transforms body heat into Far Infrared Rays. Emitted back to the human body as invisible waves of energy, Far Infrared Rays are unique in their ability to penetrate, soothe and stimulate local blood flow, enabling a more restorative sleep.
"Your ability to recover fully through sleep not only impacts your health, it fuels your life," said John Merwin, owner and CEO. "While your brain and nervous system may be less receptive to external stimuli as you rest, your body is still performing many critical, regenerating functions. In recent years, smart textiles have made it possible to accelerate this recovery process: the technology is based on the fundamental principle that heat can be converted to energy naturally, helping you feel more energized and more well rested when you wake."
The Propel by Brooklyn Bedding is one of several niche sleep solutions launched by the Phoenix-based manufacturer in the past year. It features technologies that systematically work together to create a better overall sleep experience. Just beneath the surface of the performance top, TitanCool ensures an ideal sleep temperature. In addition, the high conductivity of CopperGel, infused in the top foam layer of the Propel, enhances the bed's thermal properties—helping to dissipate excess body heat for a cooler, more comfortable sleep. A completely natural and environmentally friendly mineral that serves as a required nutrient in many ecosystems, copper can play a vital role in many cellular functions in the human body. When infused in foam, its antimicrobial properties help contribute to a cleaner, healthier sleep surface.
A hybrid mattress, the Propel is engineered with both quick and slow response foam layers for the perfect balance of comfort, paired with the deep compression support of individually encased coils.
The mattress is available online only at PropelSleep, retailing between $499 for a twin to $1249 for a California King. All Brooklyn Bedding mattresses come with a free 120-night comfort trial and a 10-year warranty. The company also offers free nationwide shipping with bed-in-a-box delivery.