Daily News
From Home Furnishing Business
Art Van Kicks Off 60th Anniversary with a 1959 Ford F100 Truck Giveaway
June 26,
2019 by Laurie Northington in Business Strategy, Industry
Art Van Furniture is kicking off its diamond anniversary with a chance to win a fully restored classic 1959 red and white Ford F100 truck.
"It's humbling to realize how many people have opened their doors and invited us into their homes for 60 years," said Ron Boire, president and CEO of Art Van Furniture. "We plan to show our appreciation to families throughout the Midwest who have trusted Art Van to help them create beautiful, comfortable and affordable living spaces."
Art Van Furniture officially began commemorating its 60th anniversary on June 25, when shoppers started registering to win the truck at its Michigan, Illinois, Indiana, Ohio, Missouri and Iowa showrooms and on artvan.com.
Every interior and exterior detail of the classic fire engine red and white truck, with a four on the floor manual stick shift and original power steering and brakes, has been restored. There is no purchase necessary to win.
It was 1959 when Mattel introduced the Barbie doll, a gallon of gas cost 25 cents, and a businessman named Art Van Elslander opened his first 4,000 square foot furniture store in metro Detroit. Six decades later, Art Van Furniture's 2019 mantra is cheers to 60 years. The company will be marking its 60th anniversary milestone through December with special events, charitable giving initiatives and community engagement activities.