Pottery Barn Kids Unveils Minecraft Collection

June 14, 2019  by Laurie Northington in Business Strategy, Industry   

The home décor collection of more than 30 pieces brings Minecraft’s adventurous virtual world into real life through a graphic-forward collection of gear, bedding, home furnishings and décor available exclusively at Pottery Barn Kids.

References to Minecraft’s gameplay and iconic characters are translated into pieces perfect for any Minecraft enthusiast. Characters such as Steve, Alex and the Pig are depicted in a hand-painted water color sheet set and other standout pieces, including the shaped accent pillow featuring the Pig’s playful silhouette. 

The collection’s textiles, backpack, water bottle, lunchbox and beanbag incorporate the game’s signature pixelated style, using building blocks and cubes in deep green and gray hues. 

“There is such a strong brand synergy between Pottery Barn Kids and Minecraft,” said Allison Spampanato, SVP of product development, Pottery Barn Kids. “Minecraft encourages players to follow their own path by creating an open-ended gaming experience as unique as the players themselves. Always believing that a child’s bedroom should spark creativity, Pottery Barn Kids designed a special collection where every child is empowered to imagine and explore.”