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From Home Furnishing Business

ASID Adds Three to Partnerships Team

ASIDThe American Society of Interior Designers (ASID) has announced three new members to its Industry Partnerships team: Joyce O’Brien, Jon Strassner, and Cara Mitchell, who will bring experience in membership, communications, and manufacturing and more to their roles with ASID. The team will work to deepen the relationships between professional designers and non-designer industry members to work together to impact lives through design.

The ASID Industry Partners program encourages companies that provide a product or service to the industry to join the Society, providing a forum that unites the professional designer with manufacturers, product representatives, and others integral to the successful practice of interior design.

“We are excited to grow our industry partnerships team with Joyce, Jon, and Cara, and look forward to working with them to advance the design industry and help showcase the impact of design,” said Randy Fiser, ASID CEO. “With our new members’ extensive and diverse backgrounds, they will serve a vital role in supporting engagement, sponsorship, and education throughout the design community.”

Joyce R. Obrien, vice president, Membership and Industry Partnerships, is a seasoned association executive with an extensive background in membership, marketing, communications, and publishing leadership. Most recently, she served as senior director, membership for the American Pharmacists Association where she oversaw membership operations, customer service, membership acquisition and retention, chapter membership operations, and member research. 

John Strassner, LEED AP, serves as director, Industry Partnerships. Before joining the Society, Jon worked with Humanscale for 22 years, serving as vice president of Workplace Strategy and Industry Relations, Canadian sales director, and North American director of A&D. A LEED Accredited Professional since 2007, John is passionate about understanding the role we all play in the Net Positive Move member, where we don’t just take less from the environment, but restore, regenerate and replace what has been damaged or destroyed.

Cara Mitchell currently serves as associate, Industry Partnerships and previously worked as executive assistant to the CEO for the Society. She came to ASID from Los Angeles and a career in the entertainment industry, working at The Gersh Agency where she represented writers of television and film.

For more about the ASID Industry Partnerships program, visit

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