Daily News
From Home Furnishing Business
One Kings Lane Partners with Minnie Driver for English Living Upholstery Collection
June 7,
2019 by Jane Chero in Business Strategy, Industry
Home shopping destination One Kings Lane just launched a collaboration with award-winning actress Minnie Driver. Designed exclusively for One Kings Lane the new assortment features three hand-drawn patterns in varying hues and scales, across 16 silhouettes including chairs, settees, ottomans, headboards, benches and pillows.
Stemming from the actress's lifelong love of design and penchant for pattern mixing in her own homes, Minnie Driver English Living for One Kings Lane takes cues from both Driver's English heritage and the natural beauty and laid-back sophistication of her adopted home of California. The collaboration marks the second introduction to Driver's home furnishings brand, and first in the furniture category.
"Developing my own brand over the past few years has been incredibly rewarding and I am thrilled to be partnering with One Kings Lane for this next iteration," said Driver. "The collection is a fresh representation of my personal style, and where I draw inspiration from when decorating my own homes — from the traditional elegance of my native England, to the serenity of my home base of California and handcrafted artfulness seen during travels abroad. Designing this line with One Kings Lane allowed me to bring all of this inspiration to life and create something that is not only accessible, but will look beautiful in any home."
The collection launches with three distinct patterns, each in two colorways, which were designed to mix together or make a statement on their own: Agave Stripe - an organic take on classic striped textiles, inspired by vintage french paperback book cover prints; Desert Flower - a globally inspired motif that blends vintage Indian and traditional English floral patterns; and Mariposa - a dot motif inspired by the art of Indian block printing.
"We are excited to collaborate with Minnie Driver on her first furniture collection — a stylish and authentic interpretation of her heritage and style point of view," said Debbie Propst, president of One Kings Lane. "Both our customers and Minnie's immense fan-base were so inspired by our makeover of her Malibu home, which we launched on our site earlier this year, and I know they will be equally as enthusiastic to now be able to incorporate a piece of her design sensibility into their own homes."
The new collection launched yesterday at onekingslane.com and in both of the brand's retail location, with prices ranging from $125 for pillows to $1,195 for a settee.
One Kings Lane was acquired by Bed Bath & Beyond in 2016, opened their first retail experience in Southampton, NY in 2017, and launched their New York City flagship in Soho in Fall 2018.