Daily News
From Home Furnishing Business
Purple Takes the Wins
June 7,
2019 by Jane Chero in Business Strategy, Industry
Utah-based, Purple Innovation Inc. (PRPL) ("Purple"), the creator of the renowned Purple Mattress, announced a number of significant industry awards, resulting from the Company's focus on comfort innovation and overall mission to improve how people sleep and sit.
Purple exclusively designs and manufactures a range of comfort products, including mattresses, pillows, and cushions, with many of the brand's offerings featuring The Purple Grid that intelligently flexes to gently cradle pressure points for a unique zero gravity-like feel to create better rest. The brand has revolutionized traditional products, accumulating over 100 granted and pending patents that differentiates Purple from other companies in the industry.
"We're extremely humbled and thrilled to have received recognition from some of the biggest awards in the industry, as they celebrate multiple facets of our company's commitment to providing best-in-class comfort," said Joe Megibow, CEO. "Purple is a product innovation company at its core, and while we continue to lead the charge on comfort product science, we are extremely thankful to have seen such immense support, and will continue offering a wide array of our best, exclusive premium lifestyle products."
Purple recently received recognition from the following awards and lists:
- 2018 Best in Biz Award: The New Purple Mattress, Winner of Best New Version of the Year – Consumer
- 2018 Digiday Social Campaign Award: The Purple Boys, Best Creative – Finalist
- 2019 American Business Awards: The Purple Boys, Online Marketing Campaign of the Year – Gold Winner
- 2019 BIG Innovation Award: The New Purple Mattress, Winner
- 2019 Edison Awards: The New Purple Mattress, Silver finalist
- 2019 Men's Health Sleep Awards: Purple Pillow, Winner
- 2019 Indigo Awards: Purple Native 360 Ads by Verizon Media Group, Gold in Innovative Use of Mobile Technology 2019 and Silver in Mobile Ads 2019
- Good Housekeeping.com Best Mattresses to Buy Online in 2019: Original Purple Mattress