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From Home Furnishing Business
Showtime, Breathe by Milliken Performance Collection Expands with First Patterned Fabric
June 5,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry 
As a response to the popularity of the sustainable and elegant performance fabrics in itsBreathe by Milliken collection, Milliken Specialty Interiors has introduced a range of new fabrics, including a jacquard pattern and cotton-linen blends, at Showtime, which ends today, in High Point, N.C.
“Our new Breathe by Milliken fabrics were designed and curated to focus on the convergence of several trends: growing interest in varied textures to add depth to interiors, continued demand for natural and environmentally-friendly materials and a need for durability and cleanability to make homes more livable,” said Dana Claire Larson, director of design and development, Milliken Specialty Interiors.
The additions include the brand’s first patterned natural fiber fabric, Athena, a cotton-linen jacquard textile with a medium-scale geometric design suitable for large and small pieces. Athena will be available in several colors.
Among the other new fabrics are Aura, which offers subtle texture, and Bohemian, which offers even more surface interest. Both are cotton-linen blends available in six soothing and nature-inspired colors. Milliken will also preview several fabrics to be fully launched at the November Showtime event.
“The true beauty of Breathe by Milliken fabrics is that consumers can have both cleanability and elegance, as well as durability and softness,” continued Larson. “By setting the standard for luxurious performance, Breathe fabrics offer consumers the long-lasting protection and peace of mind they need paired with the aesthetics they desire.”