Daily News
From Home Furnishing Business
Whitewood Industries Makes Leadership Changes to Ensure Growth
June 5,
2019 by Jane Chero in Business Strategy, Industry 
Furniture manufacturer and supplier, Whitewood Industries, has repositioned leadership roles in two of its four divisions. Bryan Sprinkles and Chris Morris have been promoted.
The repositioning is a strategic move to secure the company’s strength and ongoing growth, following the sale of the company to its employees through an ESOP (Employee Stock Ownership Program) in December of 2017, according to Jorge Mata, CEO Whitewood Industries.
Bryan Sprinkles, who joined Whitewood’s then casual dining division, John Thomas Furniture, in 2006 as Sales Manager, has been promoted to vice-president sales and marketing. Upon joining, Sprinkles played an integral role in taking the company to new heights by increasing overall sales by forty percent in its then newly introduced custom finish program, SELECT and by incorporating a more whole home approach by adding bedroom and occasional.
In his new position, Sprinkles will establish all programs and promotions to support sales objectives, as well as manage the company’s brand direction, marketing initiatives, and distribution channels. Product development, in association with the company’s design team and factory partners, will also be under his direction.
Chris Morris, who joined Whitewood Industries’ contract division, Custom Contract Furniture, as national sales and marketing manager in 2013 has been promoted to vice-president sales and marketing following the retirement of founder and president, Kim Crossman. His new responsibilities include overseeing factory operations and quality standards, product development and engineering, as well as managing the sales force.
“As our company enters into this next chapter we’re excited to have such an amazingly innovative team leading it,” said Mata.