Daily News
From Home Furnishing Business
OW Lee Introduces New Stock Fabric Program
June 5,
2019 by Jane Chero in Business Strategy, Industry
California-based OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories has announced the introduction of the Destinations Fabric Collection, a new stock fabric program that is available to order immediately.
Destinations features 37 Sunbrella Select fabrics and is available in limited distribution, including the specialty retail and design channels. The fabric collection is inspired by the rich colors and vibrant patterns of world cultures and brings a unique look to outdoor furniture.
“We are excited to be able to offer fabrics from Sunbrella that you will not be able to find at the masses,” said Terri Lee Rogers, president, and VP of sales for OW Lee. “These new fabrics are beautiful, and the exclusivity will help keep them special.”
The Destinations program will be supported by an extra-large fabric book with full swatches for each fabric and provides a good, better, best stock fabric story.