Daily News
From Home Furnishing Business
Ikea Recreates Sets from Friends, Simpsons, Stranger Things Using Ikea Furniture
June 3,
2019 by Jane Chero in Business Strategy, Industry 
For their latest marketing campaign, Swedish retailer Ikea has recreated the sets of some of the most iconic living rooms from your favorite TV shows offering shoppers the opportunity to recreate the living rooms from “Friends,” “The Simpsons” and even “Stranger Things!” using only Ikea furniture.
The United Arab Emirates-based campaign is called “IKEA Real Life” series, and will be on display at some of their stores in the Middle East, according to Ad Week. The brand’s UAE blog makes it very easy for consumers to buy, offering compiled product lists for each room, including links, on its website.
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