Universal Partners with Style Icon Miranda Kerr to Reach New Generation

May 29, 2019  by Jane Chero in Business Strategy, Designer Weekly, Industry   

“Miranda brings a new perspective and a new generation to Universal,” said Universal Furniture CEO Jeff Scheffer. “This collaboration is part of our strategy to prepare our company and our retail partners for the shifts necessary to capture the Millennials - the largest generation ever with more than $1.4 trillion in spending power.”

Renowned for her impeccable style and setting the agenda for upcoming fashion trends, Miranda has become a social media icon and amassed a combined reach of more than 25 million followers/fans across social media.

“As someone who loves the sanctuary of being at home and surrounding myself with beautiful pieces, it has been a dream of mine to create my own collection of furniture that not only looks aesthetically pleasing but that also promotes a warm, positive, loving energy in the home,” said Kerr of her new collection.

“I was very specific with every little detail – from design, materials, fabrics, colors and textures to the positive word of affirmation you will find hidden on each piece,” she said. “To me, home is where the hearts is, and I hope this collection brings more love and joy into your home. The pieces are timeless, beautiful and inspiring but also practical for everyday life – as a busy working mother, I appreciate functionality and the ease it brings.”

Kerr’s products are influenced by the people and cultures she’s encountered during her life and career, including her travels around the world. She approached her collection with Universal with a great eye for design and a firm understanding of what she wants to convey through her furnishings.

“This will be our first collection that is guided as much by intention as it is by design and it will have a style aesthetic that can appeal to all generations,” said Scheffer.

“The opportunity to provide retail partners with the customer of today and tomorrow was very important to us,” said Universal Furniture Director of Marketing Neil MacKenzie. “The ability to speak with Miranda’s social media audience of more than 25 million people around the world will create opportunities to engage with the Millennial lifestyle.”

While the collection will not debut until fall High Point Market, retailers and consumers will have the ability to subscribe and follow the journey by visiting universalfurniture.com/mirandakerrhome to get behind the scenes sneak peeks and be the first to know about product debuts.

The whole-home collection is not the only thing Kerr will be focused on this fall. She and her husband, Snapchat founder Evan Spiegel, are expecting a third child, due later this year.