Daily News
From Home Furnishing Business
Corsicana Now Offers Immediate Delivery on All New Products
May 21,
2019 by Laurie Northington in Business Strategy, Industry 
Corsicana Mattress has announced a complete overhaul of its operations and product development cycles so that new products are now available to dealers immediately at the time of launch.
“Our new product launch focus offers a significant competitive advantage to our dealers, allowing them to react more quickly to changes in their marketplace,” said Michael Thompson, chief executive officer of Corsicana Mattress. “Not only are the new products ready to ship immediately, we also have all the adverting and promotional materials, point-of-purchased displays and web support ready to go.”
The quick-ship strategy applies to all four of Corsicana’s national brands – American Bedding, Early Bird, Renue and Sleep Inc.
“All the excitement and momentum that we generate at a market is lost if our retailers have to wait weeks or often months to get new floor samples,” said Thompson. “We want them to be able to sell our newest products right after they see them, and we’re confident that our research-driven product development team will design the right products at the right price for them.”
The effectiveness of the new strategy was highlighted by a successful Presidents Day promotion for its American Bedding brand. Dealers who signed up for the event during the Las Vegas Market received floor samples well before the holiday weekend. Today, more than 1,000 retailers are posting brisk business with the promotionally priced line.
Many Corsicana collections also offer retailers a turn-key e-commerce component, allowing them to stock a boxed bedding product for in-store pickup or home delivery.