Universal Launches Collection with Miranda Kerr, Native Australian Tastemaker 

May 17, 2019  by Laurie Northington in Business Strategy, Industry   

“Miranda brings a new perspective and a new generation to Universal,” said Jeff Scheffer, CEO, Universal Furniture. “This collaboration is part of our strategy to prepare our company and our retail partners for the shifts necessary to capture the Millennials - the largest generation ever with more than $1.4 trillion in spending power.”

Renowned for her impeccable style and setting the agenda for upcoming fashion trends, Miranda has become a social media icon and amassed a combined reach of more than 25 million followers/fans across social media.

“As someone who loves the sanctuary of being at home and surrounding myself with beautiful pieces, it has been a dream of mine to create my own collection of furniture that not only looks aesthetically pleasing but that also promotes a warm, positive, loving energy in the home,” said Kerr.

“I was very specific with every little detail – from design, materials, fabrics, colors and textures to the positive word of affirmation you will find hidden on each piece,” Kerr added. “To me, home is where the hearts is, and I hope this collection brings more love and joy into your home. The pieces are timeless, beautiful and inspiring but also practical for everyday life – as a busy working mother, I appreciate functionality and the ease it brings.” 

Kerr’s products are influenced by the people and cultures she’s encountered during her life and career that’s taken her around the world. She approached her collection with Universal with an eye for design and an understanding of what she wants to convey through her furnishings.

“This will be our first collection that is guided as much by intention as it is by design and it will have a style aesthetic that can appeal to all generations,” said Scheffer. 

“The opportunity to provide retail partners with the customer of today and tomorrow was very important to us,” said Neil MacKenzie, director of marketing for Universal Furniture. “The ability to speak with Miranda’s social media audience of more than 25 million people around the world will create opportunities to engage with the Millennial lifestyle.”

The whole-home collection will debut this fall at High Point Market. Retailers and consumers can subscribe and get behind the scenes sneak peeks of the new products at universalfurniture.com/mirandakerrhome.