Daily News
From Home Furnishing Business
Serta Kicks Off ‘Your Baby is Your Coupon’ Promotion
May 7,
2019 by Laurie Northington in Business Strategy, Industry 
Mattress producer Serta Inc. has announced its ‘Your Baby is Your Coupon’ promotion, inviting customers to bring in their babies to participating retailers and receive a discount on a new Serta mattress or a free gift with purchase from now until May 20.
For one lucky new mom, Serta is delivering additional comfort: the first mother to deliver a new baby and post about it on Mother's Day 2019 will receive new Serta mattresses for mom and baby and a $3,000 babysitting fund to help catch up on comfortable sleep.
Parents are asked to upload a photo along with date and time of birth on Instagram/Twitter tagging @Serta and using the hashtags #SertaBabyCoupon and #contest to be included for consideration.